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Charles also coined the term "Precisionism", mainly to denote what he himself did. It indicated both style and subject. In fact, the subject was the style: exact, hard, flat, big, industrial, and full of exchanges with photography. Photography fed into painting and vice versa. No expressive strokes of paint. Anything live or organic, like trees or people, was kept out. There was no such thing as a Precisionist pussycat.



Sheeler's work records the displacement of the Natural Sublime by the Industrial Sublime, but his real subject was the Managerial Sublime, a thoroughly American notion. And though Precisionism broadened into an American movement in the late twenties and early thirties, Sheeler's work defined its essential scope and meaning.













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